About Us

Our mission

Our main objective is to contribute to creating a professional environment conducive to the accurate perception, goodwill and necessary and effective understanding of public relations practice in Africa. As a professional association, we strongly believe in promoting African unity while working for the development of our noble profession on the African continent and globally.

Our Objectives

To be the central hub for public relations information in Africa.
Establish standards of public relations practice through its code of ethics.
Promote the creation of national and sub-regional public relations associations so that the profession can prosper on the continent.
Promote African unity and cooperation, particularly as a consulting body to the African Union and its various agencies.
Publish bulletins and journals on public relations in Africa.
Affiliate with all other similar international professional bodies.

5 key areas of APRA intervention

Health and Education

Economic integration

Good governance

Tourism and Leisure

Infrastructure development

APRA Values Charter

As a professional association, we strongly believe in promoting African unity while working for the development of our noble profession on the African continent and globally.

We consciously and conscientiously support the exchange and freedom of information at all levels in Africa, considered undeniable prerequisites for the growth of democracy and the predominance of the rule of law.

With conviction, we will continually strive for a corruption-free Africa, promoting high moral standards and producing the right kind of leadership.

By seeking business-focused and socially responsible investments in Africa, we will establish global strategic partnerships that generate returns to improve the economic and social well-being of the continent.